Design Director at DNCO in London

A designer with over 15 years of experience in brand identity, shaping work that balances strategic clarity with creative impact. My career includes roles at leading studios such as Wolff Olins, DesignStudio and Accept & Proceed, where I have led projects for clients including Nike, NASA, Google and IKEA. 

Beyond client work, I am committed to giving back to the design industry through mentoring, speaking and guest lecturing. I am also the founder of The Middle School, an initiative to support mid-career designers with practical skills and honest guidance.